Financial Asset Services launches new brand identity for default management services

Irvine, California - Financial Asset Services, Inc. [FAS], a national asset management company with a 30-year history of providing superior property disposition and valuation services for mortgage companies and financial institutions, announced the launching of their new website and tagline of "Welcome To Simple."

"Asset Management is a complex and challenging business," said Stacy Seminoff, President of FAS. "We see ourselves as a complimentary extension of our clients and partners; and "Welcome to Simple" represents our belief that despite the complexity, we have the skill and confidence to make the outsourcing process seamless."

FAS enlisted the services of Jibe Advertising and Design to guide them in selecting a brand identity that is consistent with the survey feedback from their clients, vendors and employees. Three common themes were repeated during the internal and external surveys: Innovation in Technology, Professionalism with High Ethical Standards, and Customizable Solutions for Maximum Efficiency. It's very easy for a company to tell everyone who they think they are, but having our assumptions validated by our clients reinforced our belief that we're doing things right.

Every client interaction that we have is an opportunity for us to demonstrate our commitment to serving their needs. Seminoff added that "the brand refresh was designed to reinforce the message that with over 30 years of experience in this business, we know what we are doing."

The new site can be seen at www.fasinc.com.

For more information on Jibe Advertising and Design, visit www.jibedesign.com.